Consumers in the US plan to spend a collective $24 billion on Easter this year, up from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020, as per a survey. Eighty-one per cent of Americans will celebrate the holiday and spend an average of $192.01, the highest figure on record.

Consumers are expected to spend $4 billion on clothing, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights and Analytics.

“Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” said NRF president and CEO Matthew Shay. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.”

As in previous years, 54 per cent of consumers said they will buy Easter gifts from discount stores. Other shopping destinations include department stores selected by 42 per cent consumers, online by 33 per cent, local and small businesses by 22 per cent, and specialty stores by 20 per cent.

Read more about US consumers to spend up to $24 bn this Easter: Survey

Explore more Retail announcement News